Somebody at Kodak just doesn't get it. In this case it is likely a Board of Directors that voted for the new logo. How can anyone think that some odd font with two lines can represent a company as well as the old one which really was a symbol.
Take the word Kodak out of the old version and anyone who has a vague interest in photography or imaging would still be able to tell you what company's product they were looking at. Now you will be forced to read the word Kodak before being able to identify with the company.
I would really love to hear the marketing spin on such a backwards step for the company's branding and identity.
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Somebody at Kodak just doesn't get it. In this case it is likely a Board of Directors that voted for the new logo. How can anyone think that some odd font with two lines can represent a company as well as the old one which really was a symbol.
Take the word Kodak out of the old version and anyone who has a vague interest in photography or imaging would still be able to tell you what company's product they were looking at. Now you will be forced to read the word Kodak before being able to identify with the company.
I would really love to hear the marketing spin on such a backwards step for the company's branding and identity.