One of these days, Ceiva will realize the true brilliance of this technology and apply it to marketing. Grandmas are one thing, but imagine what the technology could do for franchised brands who, until now, have had very little control over what franchisees show to consumers. In the past they'd send out time-sensitive promotional materials, and would have no clue whether they were put up or taken down in a timely manner. This would give the brand the power to control what the consumer sees. Not only would brands save thousands of dollars in printing and shipping, they could change the messaging at a moments notice or literally earn money selling ad space to other brands. I work with one company that franchises maybe 10,000 hotels under various brand names. That would be one heck of a sale for Ceiva. Never mind these one-off grannies!!! Ceiva should contact me. I'll make them rich, I tell ya!!!
Reader Comments (Page 1 of 1)
Paul Tedeschi @ Jan 27th 2006 1:25PM
One of these days, Ceiva will realize the true brilliance of this technology and apply it to marketing. Grandmas are one thing, but imagine what the technology could do for franchised brands who, until now, have had very little control over what franchisees show to consumers. In the past they'd send out time-sensitive promotional materials, and would have no clue whether they were put up or taken down in a timely manner. This would give the brand the power to control what the consumer sees. Not only would brands save thousands of dollars in printing and shipping, they could change the messaging at a moments notice or literally earn money selling ad space to other brands.
I work with one company that franchises maybe 10,000 hotels under various brand names. That would be one heck of a sale for Ceiva. Never mind these one-off grannies!!! Ceiva should contact me. I'll make them rich, I tell ya!!!