Sources say Universal and Paramount are both going Blu

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MasterCKO @ Jan 9th 2008 7:56PM

@brando: interesting argument. I think that I kind of agree. The early adopters of this generation's market definitely were willing to pay more as a whole, I think. It always seemed to me that the BDA's strategy was "don't sweat the price too much fellow BDA-mates, just win the battle of perception and win on our superior features, the mainstream prices will take care of themselves once we hit mainstream." They basically focused on winning the early adopters first on the stuff that matters to early adopters before looking to mainstream, whereas HD-DVD seemed to want to hit the mainstream market immediately. Which, if you have read the Chasm series of marketing books, is a no-no.

Plus Sony did a much better job building an alliance of companies around their technology than Toshiba did - that part's pretty plain.

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