Keepin' it real fake, CES edition: Sony's NW-A800 has a secret admirer

Sony's been certainly making strides in its DAP lineup this year, and this here is just further proof of its success: a cheap knockoff version of the NW-A800. We've got nothing in the way of specs, other than the "Digital MP4 Player" title, which we're guessing means exactly what it says. Look how convenient that record button is, folks! Another shot (which we spotted at an entirely different distributor) is after the break.

[Jon @ Jan 12th 2008 8:35AM]

My mate has a Sony A800 and it is amazing. That fake looks terribly accurate save for button labels and logo.

[kandt @ Jan 12th 2008 9:59AM]

Whoa! Too early for me; I thought this was a human-sized DAP from the perspective of the top photo.

It's not, is it?

[Tiptup300 @ Jan 12th 2008 1:31PM]

It'd be a REALLY BIG secret admirer then.

[James Yopp @ Jan 12th 2008 10:16AM]

I wonder how many of these are simply to say "Look at us. We can make anything you spec to us, of reasonable quality and tolerances." It strikes me that the volume on these knock-off units has to be really low, so perhaps they simply want them as for-sale PR pieces. And if they sell a few to people who would like it to be mistaken for a brand-name player, all the better.

[Ryan Karolak @ Jan 12th 2008 2:37PM]

Is it Chinese? I wouldn't be surprised. According to my friend who is from China "MP4 Player" is a common term for MP3 Players/PMPs. Most knockoffs and brands from China use "MP4 Player" somewhere on their device.

[vb @ Jan 12th 2008 6:35PM]

I'm sure it's Chinese as they're the only ones that have figured out how to stuff 4 (or 5) MPs into a player. The rest of the world seems to be stuck with using only 3 MPs.

[AoMoe @ Jan 13th 2008 2:01AM]

It looks more like industrial espionage, the irregular shape looks identical to the NW-A800.

[Stranger @ Jan 14th 2008 10:41AM]

These have already been available for at least a few months here in Asia. The build quality is really god, easily compared to players from the big companies. What is lacking is the software side which seem to be the same as every other of these cheap players use.